What is Marketing Public Relations? | HRZone
The marketer must choose which is the best form of promotion for the target audience, so he or she will develop a marketing plan. Marketing Plan. A business must have a marketing plan in order to produce, communicate, and sell products and services. Using research on segments of the target audience, a marketing plan is written.Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved 2017) Definition of Marketing Research. Marketing research is the function that links the consumer, customer, and public to the marketer .